Today, the Specialty Coffee Association (SCA) is opening sponsorship bids for the 2024-2027 World Coffee Roasting Championship (WCRC) production roasting equipment sponsorship position.

The WCRC is the annual World Coffee Championship (WCC) event that recognizes excellence in coffee roasting, evaluating competitors on their coffee evaluation, preparation, blending, and overall skill across practice, sample, and production roasts. The competition has seen huge growth in recent years, with 130 competitors having participated in the eight editions since its inception in 2013.

  • Open to production roasting equipment with 3-6kg capacity that is or will be in production by the end of the 2023 calendar year.
  • Exclusive on-stage production equipment placement and usage by national champions.
  • Demonstrates that your equipment can meet the rigorous demands of the WCC stage.
  • Additional visibility across other SCA programming during sponsorship term
  • Includes support of the Coffee Value Assessment (CVA) program—the SCA’s tool which emphasizes equitable value distribution throughout the supply chain. You can read more about Coffee Value Assessment here.
  • Aligns your brand with the Specialty Coffee Association, the industry association whose purpose is making coffee better.
Bids are now open through November 10—manufacturers can complete the form below to register their interest in the program.